Billboards: Are They Here to Stay? A Study of Billboards in EDSA, Philippines

  • Bernadette M. De los Reyes College of Architecture University of the Philippines Diliman
  • Romeo B. Santos College of Architecture University of the Philippines Diliman

Abstract

The landscape of Manila has cursorily changed in recent years and the streetscape is a visible text of these changes. One factor is the growing number of advertisements along major thoroughfares which have raised concerns of proliferation and the danger that comes with them. These outdoor advertisements or commonly called billboards are becoming an inherent part of our urban living and have evolved into a big industry that is difficult to disband. This initial stage of an on-going study looks at the aspect of this type of roadside visual pollution, its existing condition and situation in EDSA, Metro Manila. It will attempt to classify billboards and clarify the structure of the process and organization behind the business. Identification of deficiencies, problems, and possibilities in the existing laws, guidelines, and policies that govern its installation is also hoped to be done. The final stage of a future paper intends to formulate and advance a methodology of determining appropriateness of billboards.

Author Biography

Bernadette M. De los Reyes, College of Architecture University of the Philippines Diliman

Bernadette M. De los Reyes is a graduate of the Master of Architecture Program at the University of the Philippines College of Architecture. She is currently teaching at the College of Architecture at the University of Santo Tomas in Manila .

Published
2009-06-12
Section
Articles