Philippine Journal of Social Development, Vol 2 (2010)

Font Size:  Small  Medium  Large

An Assessment of the Materials and Methods Used in Disseminating Information on Human Trafficking among Residents of Two Barangays in Quezon City

Leticia S. Tojos

Abstract


Given the importance of popularizing human trafficking as a human rights issue, this study looks into the initiatives of local officials and non-government organizations in Barangays Botocan and Escopa 3 in Quezon City  to disseminate information among residents .  The assessment covered the following areas : messages or content of the materials,  methods and media for disseminating information, consumers and extent of dissemination, and effects on  receivers of  information.

 

Data gathering was done by reviewing available  information dissemination materials, interviewing key informants, and  conducting focus group discussion with selected residents.

 

Findings show that the Quezon City government has a number of instructive materials on human trafficking that have targeted its social workers and other frontline service providers, and  barangay officials and residents.  The materials promote the human rights perspective.    However, the contents or messages have not been fully understood by  barangay  residents.  Methods of dissemination have also not facilitated comprehension and retention of information. This was because human trafficking as a topic was only one among several inputs to the barangays without benefit of discussion.

 

Positive outcomes of the efforts include  the improved handling of human trafficking cases  by direct service workers and local officials as well as reporting of cases by residents.


Full Text: PDF