Abstract
Because of increasing attention given to non-linguistic modes like images, there is a need to reframe the study of discourse alongside other multimodal texts in analyzing how social issues are constructed and reconstructed by language. This study applies a multimodal framework to uncover the prevalent discourse and the representations of sexual harassment in the University of the Philippines (UP) as reflected in the posters and campaign materials produced by its Office of Anti-Sexual Harassment (OASH). By focusing on the relationship between visual elements and linguistic features, the findings reveal a recurring narrative of silence and shame in the portrayal of victims of sexual harassment. The campaigns and advocacy materials address these representations by constructing imperatives that urge victims to break their silence and overcome shame by reporting and sharing their experiences. The results of this study offer a glimpse of how sexual harassment is perceived and understood in a particular context in the country.
