Developing and Communicating Quality Objectives to Drive Strategic Performance Improvement

Abstract

This paper stresses the vital role of communication in promoting quality, considering that the latter is now accepted as a key to successful competition in today's globalizing world. The paper stresses that the most significant change in an organization's bid for improvement is probably not what many would say it would be. The most significant change is that brought about by quality objectives. Indeed, quality objectives will bring about quality performance. More importantly, the aim is to establish and effectively communicate company's quality objectives. The objectives must be accepted, internalized, and implemented. The paper identifies the steps to accomplish this strategy.