GUTIERREZ, Ben Paul.
 IN-STORE MEDIA: HOW EFFECTIVE ARE THEY? EVIDENCE FROM THE PHILIPPINES.
<strong>Philippine Management Review</strong>, [S.l.], v. 15, nov. 2009.
Available at: &lt;<a href="https://journals.upd.edu.ph/index.php/pmr/article/view/1502" target="_new">https://journals.upd.edu.ph/index.php/pmr/article/view/1502</a>&gt;. Date accessed: 10 aug. 2025.