THE SUSTAINABILITY OF THE LANTERN INDUSTRY IN PAMPANGA: A FINANCIAL PERSPECTIVE

Abstract

The objectives of this study are to (1) assess the financial viability of the lantern industry in Pampanga; (2) identify ways to improve profitability; and (3) recommend policy interventions by the government to enhance the sustainability of the local industry. Interviews were conducted among the major lantern manufacturers in Pampanga through the use of questionnaires designed to capture all financial data required to assess their financial viability. The results showed that although the industry is profitable, it is faced with several issues that affect sustainability both in the short and long-term. Furthermore, given the right support, guidance and exposure, the lantern industry in Pampanga has the potential to develop into a more viable and sustainable industry and, in so doing, provide basic jobs to more people in the community.