Shake, Rattle and Roll Horror Franchise and the Specter of Nation-Formation in the Philippines

Abstract

The paper looks into the most successful horror franchise in Philippine history. Shake, Rattle and Roll has had a successful 14-film run since its introduction in 1984, and is composed of a three-part segment, each tackling a horrific experience: ghosts and folk creatures in provincial and city settings. My paper maps out the narratives, and the social and political contexts of the series. Specif ically, the period beginning 1984 marks a series of national transition: the political crisis of the Marcoses, People Power 1, the rise of Corazon Aquino, the economic crises in 1997 and 2007, the ousting of Joseph Estrada, the rise of neoliberalism, the coming of Noynoy Aquino, and the incarceration of Gloria Arroyo. How might these films also be read as analog of the anxieties of the nation?

Keywords: Philippine cinema, horror, cultural politics