Designing For Cohesive Project Implementations: Enhancing Corporate & Thematic Identities

  • Francis L. Santaromana College of Architecture University of the Philippines Diliman

Abstract

Buildings of integral development TALK, are INTERACTIVE not only in function but by virtual images as well. It cannot be ignored that opportunities of impact exist and add value to the greater recall. These are not just limited to qualitative assessment but are quantifiable if appropriate tools and benchmarks are applied. A new language to justifiable creative investment is defined as well as a reference to INFORMED decision making.

The Parallelogram Design Process:  A methodology that provides branches, extensions, and adjustments particular of cohesive projects applications and testing, parallel to both form & function development.

Cohesive Approach to As-built Identity: 

Form Legibility:  Factors on Mass, Color, Recall & Impact

Visual Identification:  Effective Retention of Icons, Users, and Corp. Images

Effectivity of Design Styles:  Aesthetics, Consistency, Intrigue, Mystery, and Abstract Nature

Impact Assessment Tools: Programs and methodologies to objectively measure effectivity of architectural applications.

Creative imageries: Interactive visuals & Photo Image Simulations

Measuring Site Values with points grading to predict maximum visual delivery.

Learnings from Recall and Recognition: A post-construction test and assessment for success and/ or failure of application.

The benefits will yield qualitative and quantitative data for comparative evaluation of Design Visuals.  It presents a planning tool that aims to provide a more efficient creative investment for the designers.  Lastly, it gives reference and justification to the less revealed design applications for use as information in clientele decision-making.

Author Biography

Francis L. Santaromana, College of Architecture University of the Philippines Diliman
Francis L. Santaromana finished his BS architecture and Master in Architecture degree at the University of the Philippines College of Architecture. Currently, he is with the college as a professor and head of the Architectural Design Studio Laboratory. His professional path is geared towards projects involving architectural design, planning, project management, and interior design.
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Issue Number 2
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Articles
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